Channel Management Proposal · H2 2026

One team to run
DrinkZYN's Amazon + TikTok Shop.

Over the next 90 days, Amerify cleans up channel fundamentals, tightens paid media, and installs a reporting rhythm you can actually make decisions from — so both channels get easier to scale, easier to measure, and harder to mismanage.

$5,000PER MONTH 90 daysINITIAL TERM 2 channelsAMAZON + TIKTOK SHOP $15,000INITIAL ENGAGEMENT
See the 90-day plan

01 — Why this structure

An operating layer,
not a reporting layer.

Amazon and TikTok Shop are different channels, but they usually break for the same reason: ownership gets fragmented. Listings live in one lane, ads in another, promotions in another — and the brand ends up coordinating instead of operating. This engagement collapses that back into one team. Amerify becomes the operator responsible for seeing the gaps, prioritizing the work, and moving both channels forward in one rhythm — not a dashboard you still have to interpret yourself.

Why now. TikTok Shop is projected to do roughly $112B in global GMV in 2026. The brands that install disciplined channel operations during this window compound through it; the ones that wait end up paying more for the same ground later. DrinkZYN already has product-market fit — the opportunity is operational, and it's open right now.


02 — The track record

This model is already
running at scale.

Across the brands Amerify operates on TikTok Shop today — in the last 12 months:

$8M+
TikTok Shop GMV managed
181K+
Orders fulfilled
77K+
Creator videos produced
5.63×
Top 45-day sample ROI
172K+
Unique customers
$5.4M+
Creator-attributed GMV
40K+
LIVE streams run
50+
Amazon brands previously scaled
Case study 01 · CPG brand
$4.98MGMV / 12 months
Items sold352,854
Customers127,804
Creator-driven GMV73.6%
Shop score4.8 / 5.0
Creator videos65,891
45-day sample ROI4.17×
Case study 02 · Consumer wellness brand
$3.11MGMV / 12 months
Items sold50,559
Customers44,418
Creator-driven GMV89.8%
Creator-driven $$2.79M
Creator videos11,332
45-day sample ROI5.63×

Both results were driven by the exact lever in DrinkZYN's forecast: creator content at volume. That's not a coincidence we'd hope to repeat — it's the engine Amerify builds and runs. Brand names withheld under NDA


03 — Scope of work

What we own.

This is operator work, not advisory work. Amerify runs the day-to-day, escalates what matters, and pulls DrinkZYN in only where a genuine brand decision is required.

📦

Amazon

  • Run Seller Central operations day-to-day so nothing stalls in the brand's lap
  • Rebuild listing fundamentals so more of your existing traffic converts
  • Own keyword, indexing and ranking strategy to grow qualified visibility
  • Run PPC against efficiency and margin targets — not vanity metrics
  • Monitor inventory and restock risk; escalate FBA issues before they cost sales
  • Upgrade Brand Store and A+ Content to lift conversion and AOV
  • Track competitors and pricing to surface opportunities you'd otherwise miss
🛒

TikTok Shop

  • Operate the shop end-to-end — catalog, health, and day-to-day execution
  • Optimize product listings specifically for TikTok Shop conversion
  • Build a weekly affiliate and creator rhythm that keeps content volume up
  • Engineer promotions, offers and bundles that give buyers a reason to convert now
  • Coordinate paid media to amplify what's already working organically
  • Feed content and positioning direction back from live platform performance
  • Escalate catalog, fulfillment and shop-health issues fast, with a fix attached

The operating principle is simple: if it affects channel performance, Amerify either owns it directly or surfaces it fast with a recommendation and a next action. We treat DrinkZYN's brand like our own — proactively, not reactively.


04 — Operating cadence

A system, not status updates.

W

Weekly operator update

A concise read every week: sales, spend, conversion, key blockers, actions completed, and what happens next. Decision-ready, not a data dump.

Shared priority tracker

Every priority lives in a shared tracker with an owner, status, and due date. No black box — you always see exactly what's in motion.

Fast issue escalation

Listing suppressions, fulfillment friction, and ad concerns get surfaced quickly — not parked until the next scheduled call.

M

Monthly strategy review

Each month, a clear read on wins, blockers, and the next priorities — tied to measurable sales and profitability outcomes.


05 — The first 90 days

Where DrinkZYN lands
by day 90.

Concrete milestones, not softened promises. Here's what changes, and when.

By Day 30

Audited & first fixes live

Full audit of both channels complete. Highest-friction issues identified and the first fixes already shipped — listings, shop health, and obvious conversion leaks.

By Day 60

Iterating on live data

Listings, offers, and paid media are iterating against live channel data. The creator and promotion rhythm is running weekly; spend is moving toward efficiency targets.

By Day 90

Clear baselines & a path forward

Cleaner conversion foundation, tighter reporting, clearer paid-media signal, and a prioritized, decision-ready growth plan for the next stage.

To be clear about what success means: not every lever is fully maxed out in 90 days. It means DrinkZYN exits month three with cleaner fundamentals, faster decision-making, and clear evidence on exactly where to push next.


06 — Commercial terms

Simple, flat retainer.

$5,000
Per month
3 mo
Initial commitment
$15,000
Total initial engagement
2
Channels — Amazon + TikTok Shop

One retainer covers both channels — removing the coordination drag of splitting ownership across separate operators. The 3-month term is intentional: long enough to audit, implement, and read real signal — short enough to judge the relationship on execution, not promises. Media spend is billed directly by the platforms and is not included in the fee. After month three, the engagement continues month-to-month unless otherwise agreed.


07 — Next steps

What happens once
DrinkZYN says yes.

Step 01

You approve

Confirm the 3-month engagement at $5,000/month. That's the only decision needed to start.

Step 02

We send the kit — same day

Amerify sends the onboarding checklist and access requests for Amazon Seller Central and TikTok Shop the same day you approve.

Step 03

You share context

A quick handoff of current sales, ad, inventory, and margin context — so the audit starts with the full picture, not guesswork.

Step 04

We return with the plan

Within the first week, Amerify completes the initial audit and returns with the priority plan for both channels. Execution begins immediately.

If the structure makes
sense, the next move
is simple.

Approve the 90-day engagement and Amerify begins onboarding immediately — starting with the channel audit and the priority plan for both channels.

Approve the engagement